An Ethnography of Light Beer  

Posted by Matt Cloud

Let's Say You And I Go Non-Verbally Negotiate Our Self-Images: An Ethnography of Lite Beer from Gavin Johnston on Vimeo.



Fieldwork CAN be fun.

1 comments

Not only can fieldwork be fun but it's almost always a deep experience.
Personally, I'd say beer in general is inclusion. Commercial light beers are target marketing. "Session" beers can go way beyond that. There's no reason beer should taste like water.

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